The Saturn car company is shutting down, after GM and the potential buyer, Penske, couldn’t close the deal. It’s a shame. I had a Saturn, and it was a nice small car, reliable and economical. Popular Mechanics has a thoughtful analysis, What Went Wrong With Saturn?, but it doesn’t describe what I think happened. In fact, my opinion is about the opposite.
It seemed to me that around 2002 Saturn lost its focus in a race for short-term profit. Instead of improving the small cars they knew how to build, they started making larger cars, sports cars, and an SUV. Everybody wants an SUV, right? Maybe it could have been Saturn that sold the first popular hybrid. Instead they came to be, de facto, another division of GM.
I blame GM management too. The original idea was that Saturn would be an independent company, owned by GM. When it was making money operating on its own, GM should have spun it off, issuing stock to GM shareholders and/or Saturn employees.
Most of all I blame the clueless idiot who hit and totaled my Saturn several years ago. The air bag fired and I didn’t get a scratch. Because besides being reliable and economical, the Saturn was safer than other small cars.
I still miss my Saturn. Too bad nobody will be making any more.
UPDATE: Another view: RIP Saturn – You Could Have Saved GM