Collect. “Photocopy journal articles, photograph archives; create bibliographies, buy books; make notes on every article or book you read… the higher, civilizing impulse that kicks in after the fact is organization, or librarianship. You must keep tabs on everything you collect, somehow; a system must be had, and the system must be idiot-proof.” — Only Collect (h/t)
Then having collected, synthesize something. “Google has been using search data to model flu outbreaks for a number of years. Generally, they look at the number of searches for words related to “flu” (graphs) and look for sharp increases in the number of searches (slopes, derivatives)… Perhaps, intrigued by this, you’d like to see if search trends make any other predictions…” — Google Search Data vs Real CDC Data: Guess who wins?
But be careful. “Language can also convey pure ritual, for example. By ritual, I mean ‘language games’ that a person or group of people can ‘act out’ – translate from just the remembered song or the big tome into some social practice in the real world, people really ‘acting out’ the ritual with no understanding – no meaning beyond ‘here, we do the ritual.’” — Tom Lord on ritual, knowledge and the web
Be very careful.