Big and annoying
Google grew and profited because it was useful. It made finding stuff on the web easier, it made email easier, and it made a good rss feed reader. Then Google became a threat to privacy, or people like me who should have known finally saw the threat they had always been. So using Google became a tradeoff, but I was usually willing to accept it because Google made things easier.
Their search results page is increasingly crufty, and I have to watch that they aren’t “customizing” the results just for me. I use DuckDuckGo whenever I can, then Bing, and then Google search if I must.
If Google respected my privacy I’d put up with some inconvenience. If Google’s products were simple and useful like they used to be I’d give up a little bit of privacy. If they’re not going to give me either one, it’s only inertia that keeps me using them. It’s an opportunity for someone.
UPDATE 14 April 2012: On a lighter note, here’s Google with a 1980s BBS interface.