David armed

Italy’s culture minister stupified

The image of David, armed, offends and infringes the law. We will take action against the American company so that it immediately withdraws its campaign,” says Italy’s culture minister. But it is 2014. Maybe the culture minister doesn’t know the story:

David put his hand into the bag and took out a stone, hurled it with the sling, and struck the Philistine on the forehead. The stone embedded itself in his brow, and he fell on his face to the ground. Thus David triumphed over the Philistine with sling and stone; he struck the Philistine dead, and did it without a sword in his hand. Then David ran and stood over him; with the Philistine’s own sword which he drew from its sheath he killed him, and cut off his head. — 1 Samuel 17

Maybe the ad, from Armalite, does infringe the law. It might be in poor taste to use a great masterpiece to promote products. But to complain because in the ad David is holding a weapon (an Armalite AR-50) is simply stupid; very nearly offensively stupid. Michaelangelo’s David is always holding a weapon. He has a sling in his left hand, and a rock in his right.

Advertisements